Resume
I'm a seasoned Experience Strategist and User Experience Designer with a decade of experience. Like an alchemist, I magically transform complex design problems into innovative solutions that exceed expectations.
Skills
& Tools
User Research
Experience Strategy
UX Design
Work
Experience
Feb 2022 - Present
Dec 2018 - Feb 2022
Experience Consultant
Valtech | Dubai, UAE
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Conducted user research and testing to identify customers' behaviours and needs. Utilized those insights to make strategic design decisions.
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Created wireframes/ prototypes/ concepts, using evidence to create innovative digital products.
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Organized and facilitated stakeholder workshops and ideation sessions to align business and user objectives, created strategic product roadmaps.
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Translated insights from strategy, user research, data and testing into optimal user journeys.
Oct 2017 - Dec 2018
Digital Strategist/ UX Designer
Yallaparking | Dubai, UAE
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Part of a team that developed a parking app, created and implemented a strategic roadmap to ensure KPIs were met.
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Conducted user testing and research and used insights to make improvements for optimal user experience.
Mar 2016 - Sep 2017
Founder/ Digital Strategist/ UX Designer
In the Loop | Dubai, UAE
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Developed a prototype mobile app launched on Google Play and the App Store. Designed and implemented a lean user acquisition strategy - organically growing the app's user base.
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Conducted user research and interviews to validate users' needs and wants.
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Partnered with various major hotel and restaurant venues to advertise promotional offers and events.
Director of Experience Design
Insight Lab | Dubai, UAE
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Managed end-to-end strategy and service design projects for various industries such as banking & finance, telecoms, e-commerce, hospitality, government services, and retail, focusing on human-centered design to create intuitive digital interfaces and user experiences.
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Utilized the design thinking methodology, informed by data analytics and user research, to develop effective solutions to customer problems, including wireframes and prototypes, and optimized customer journeys.
Education
2021 - 2021
Business Strategy |
D.MBA
A business education course for designers to understand the business ecosystem, company, and product level.
2018 - 2018
User Experience Design Circuit | General Assembly
A deep dive into the UX design process, from user research and content strategy to wireframing, prototyping, and usability testing.
2018 - 2018
Design Thinking & Co-Creation | IED University Barcelona
Design Thinking work processes and frameworks to identify, develop and deliver on these concepts creatively and efficiently.
2006 - 2010
Bachelor's Degree |University of Tennessee
Bachelor Degree of Arts and Sciences, Spanish and Latin American Culture.